Pretty Green - About Us

Pretty Green at EarthDay LA on the Promenade in Santa Monica
April 14th 2008

Our Vision

Pretty Green grew out of a strong belief in the power of our collective actions. With the growing movement towards more sustainable living, we believe that we can all make an impact together on improving our environment. Helping the environment on the individual level can involve small steps. Doing one thing everyday helps (such as remembering to bring reusable bags) and continually trying new things helps even more. It all adds up.

Here is what drives us at Pretty Green:

Lifestyle Oriented - We want to bring products to the market that help to enable consumers to live more environmentally sustainable lives with confidence. We strive to promote the concept that being "green" does not come at the compromise of style or functionality.

Community Support - We want to support exciting new work of community organizations. We want our website to serve as a utility for information and resource sharing on topics of green living and innovative projects. Through our funding programs, we want to support the work of groups working to cultivate new ideas in their communities.